Tourism over
the next few years faces an array of challenges
and opportunities never before experienced.
The current economic conditions
are unparalleled in the history of the modern
tourism industry. Government and community responses
to Climate Change world-wide are creating challenges
never before encountered. |
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There are real fears that trade
barriers are emerging under the guise of climate change
response - with long haul destinations most affected.
Technology is coming to the fore in energy efficiency
and management - an area vital to the tourism industry.
Emerging online communication modes are growing at
an enormous rate and change forever the way the tourism
industry attracts and engages with its customers.
The Asia-Pacific and Indo-Pacific regions offer immense
opportunity.
As destinations and individual businesses
alike seek out growth and profitability it is vital
that they are armed with knowledge of the latest consumer
trends, technology, demographic and societal movements.
Also critical is knowledge of their competitors’
forward strategies.
Tony
Charters
Convenor
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